![]() ![]() And you see this cycle repeat again and again."Īdopt Me staying popular for years, allowing the studio to hire 40 people and shift through several names before landing on Uplift, is reflective of the professionalization of Roblox. "They just work themselves to the point of burnout and then they stop updating the game for a few months and then it falls off the charts. " Roblox is particularly bad for it because there's this demand for that weekly content drive and these young people don't necessarily have the experience to deal with that," said Ling. The two designers met one another while playing Roblox, and actively decline to speak in public because "they don't want to be the story," and "they want the game and the studio to be the story," according to a company representative. At the time, Uplift was barely more than its two secretive two founders, known online as NewFissy and Bethink. ![]() Ling has been with Uplift, which has gone by a handful of names before landing on its new identity, since 2019. But Adopt Me has managed to stay quite high up for years." "A lot of Roblox games will go up and down. "One of our goals is to be sustainable," said Uplift Games director of business operations Josh Ling in a recent interview. The studio's new name is Uplift Games, a place aiming to offer health insurance but without crunch, moving from its two-person origins to more than 100 developers by the end of 2022. Through Roblox, Adopt Me is now big enough-and importantly, sustainable enough-that its developers have grown in ambition and want to be a multi-game studio within Roblox. Most people have probably heard of Roblox, or its recent blockbuster public stock offering. ![]()
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